Released on: August 18, 2008, 9:15 am

Press Release Author: Memorex

Industry: Computers

Press Release Summary: Ergonomic, slim portable hard drive range with up to 320GB of
storage capacity

Press Release Body: Bracknell, UK - Memorex, a portfolio brand of Imation Corp
(NYSE: IMN), introduces the Essential TravelDrive, the latest addition to its
award-winning line of portable storage devices. The USB-based product features
2.5-inch hard drive technology, which delivers up to 320GB of capacity, is available
in several vibrant colours and easily fits into a laptop bag or travel case.

With capacities of 160, 250 and 320GBs respectively, the Essential TravelDrive makes
the portable sharing and safeguarding of precious data, including photos, videos and
music, highly convenient for users on the go. The drive's USB interface ensures
compatibility with both Mac and PC desktops or laptops, and is powered via a USB
connection, eliminating the need for an additional power source. Backup software and
a blue, flashing LED data transfer display completes the package.

"Memorex once again provides the convenience of a powerful, yet essential portable
hard drive from a name consumers trust," said Branko Domic, brand manager at
Imation. "The new, slim, Essential TravelDrive helps promote important file sharing
with the style and choice users want."

Pricing and Availability
The Memorex Essential TravelDrive is available at authorised Imation distributors,
wholesalers, resellers and e-tailers worldwide in six nature-inspired colours,
including Spring Blossom, Tropic Green, Caribbean Blue, Sunset Red, Glacier White,
and Cool Silver. Suggested retail price starts at £46* in the following capacities
160GB (£46*), 250GB (£62*) and 320GB (£78*) .

*Price calculated at today's exchange rate (includes VAT): 1 Euro = 0.78765 GBP.

Is it live or is it Memorex?®
Memorex is one of the most trusted and recognised consumer brands in modern
marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the
market share leader in optical media and media accessories at US retail and has a
strong global position. Memory makers and memory keepers turn to Memorex for simple
and stylish products that capture, save and share precious moments in music, video
and pictures. Memorex reaches into millions of homes with optical and
high-definition media and drives, media accessories, home audio and video equipment,
MP3 players, digital picture frames, iPod® electronics accessories, and LCD
televisions that are stylish and simple in form and function. For more information
about Memorex, please visit www.memorex.com.

Product photos of the Memorex Essential TravelDrive are available from the Memorex
newsroom at: http://www.memorexlive.com/newsroom/photo_archive_one.php?FID=193

Memorex, the Memorex logo, eMemorex, Essential TravelDrive, "Is it live or is it
Memorex?" and Imation are trademarks of Imation Corp and its subsidiaries.



Web Site: http://www.memorex.com

Contact Details: 0118 988 2992